Team members | Carmen Van Zyl

Director

Carmen Van Zyl

Carmen Van Zyl is a communications strategist and brand architect passionate about building purpose-driven businesses. As the Founder and Managing Director of Live Better Creatives (LBC), she leads a multidisciplinary team that partners with social entrepreneurs and changemakers globally - helping them bring clarity to their message, structure to their strategy, and credibility to their growth.

Biography

With a background in law, psychology, and communications, Carmen brings a uniquely holistic approach to brand and business development. Her career spans consultancy, digital strategy, and leadership coaching - grounded in a deep understanding of human behaviour and organisational dynamics. At LBC, she has led strategy and communications projects across diverse sectors, from sustainable enterprises and development initiatives to innovative tech firms. Her ability to blend empathy with structure enables her to guide founders and teams through periods of transformation with confidence and clarity.

Overview

At Live Better Creatives, Carmen oversees brand direction, strategic partnerships, and project execution. She is driven by the belief that meaningful communication has the power to shape more ethical, connected, and sustainable businesses. Through her leadership, LBC continues to redefine what it means to build a brand with impact - one that lasts beyond trends and truly serves its purpose.