Team members | Juan Cifuentes

Head of Strategy & Digital Marketing

Juan Cifuentes

Juan Cifuentes is a global marketing strategist and CX leader passionate about helping mission-led organisations grow through purpose-driven storytelling and strategy. With over 15 years of experience leading brand and customer experience initiatives across six countries, he connects creativity, analytics, and empathy to build brands that inspire trust and drive lasting impact. Juan leads strategy and digital marketing - guiding global campaigns that help social entrepreneurs, B Corps, and sustainability networks strengthen their voice and expand their reach. His work bridges data and human insight, translating complex ideas into clear, actionable strategies.

Biography

Juan holds an International MBA from EAE Business School and professional certifications in Customer Experience (CCXP), Project Management, and Inbound Marketing. Juan brings a multicultural perspective to his work, shaping communication strategies that resonate across borders and audiences. Throughout his career, Juan has partnered with purpose-driven organisations, nonprofits, and fast-scaling companies to align storytelling, digital innovation, and social impact. His approach is grounded in the belief that marketing is not just about growth, it's about meaning.

Overview

At Live Better Creatives, Juan oversees strategy development, campaign architecture, and digital marketing performance across global projects. He works closely with teams to design integrated communication systems that amplify brand credibility and ensure every message aligns with impact-driven goals. With a career rooted in both creativity and structure. Juan brings energy, empathy, and expertise to every collaboration - helping businesses grow sustainably.