‍‍What comes to mind when you hear the word, “marketing”? For many, this term gets thrown around far too often without any substance or real understanding of the word. Some think marketing means social media, others might think advertising and some just use the word to sound fancy because they have recently created a business Facebook page because their boss asked them to. What if I told you, marketing was a lot more complicated than that? What if I told you that marketing comprises several interconnected systems that work cohesively in order to maximise outputs and yield better results? Marketing is dynamic and ever changing and if you do not keep up, you, and your business, could  get left behind. Now I know what you are thinking, this is just another sales pitch from another marketing agency. But LBC is not a  marketing agency - We are marketing and business consultants, passionate about educating and inspiring your audiences online!

We Are Management Consultants

‍So, we’re not a marketing agency, why do we make this distinction? Marketing agencies tend to segregate projects with the aim of attaining and maintaining a high number of clients in order to generate and increase revenue. Now, we do agree this is a sound business model however, at LBC we much prefer to build a strong team that manages and executes marketing goals over the long term, having developed a deep understanding of our clients’ work and taking a holistic approach to the creation of their marketing ecosystem. We offer a service that looks after a key component of your business engine, maintaining your professional image and meeting your core business needs with a level of agility and quality supported by our deep understanding of your business. LBC aims to become an internal organ in the body of your business, achieved through our competitive and affordable pricing, high value research into your organisation and industry, professional team members that integrate readily with your existing teams as well as quality output and progression on all your projects.

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A Holistic Approach

‍Our tactics include a custom and personalized approach. We do not consider ourselves a marketing agency with the main goal of completing  a single task without considering the various other departments. We care about the various interactions throughout the entire business. This is why at LBC, we highly value the monthly retainer model as it allows a group of creatives and analysts to formulate a team in order to better serve your brand and business. As LBC becomes an internal organ of the business, this allows the marketing activities to align with the overall mission, vision and strategy of your business.

This can also be achieved through a phased approach however, activities can run the risk of becoming isolated and not take part in the great engine of your marketing vehicle. We believe in a holistic approach with an omni-channel strategy to really nurture an audience that will buy from you and support your business. Our goal is to become one with your team and interact  professionally and enthusiastically with all  relevant departments in your business. This can be achieved through monthly town hall meetings, weekly team meetings, social meetings  or whatever kind of activity your businesses runs to nurture a sense of camaraderie and rapport for your employees. 

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We Focus on Longevity

At LBC we tend to focus on longevity and establishing long-term, professional relationships. From an investment perspective, this approach means your organisation saves when it comes to training new employees, having to deal with an HR department or hiring numerous individuals with various skills. There is an ROI for the brand awareness and company knowledge  used to build assets within the businesses that begs a dramatic shift in perspective; marketing is not a cost centre, it a revenue attractor. Through trial and error, we have developed a structure that ensures maximum return and success. LBC has been operating successfully in the marketing, media and communications sector for over 5 years.       

 We understand that every agency and management consultant firm has great individuals behind them and LBC is no different. We have a diverse range of professionals from 5 different countries such as Australia, Indonesia and South Africa to name a few, with expertise across different industries making our business offering truly unique. The combined and varied experiences within the LBC team allow us to deliver remarkably relevant and holistic marketing materials that give your business an edge in a rapidly changing digital world.

PS: We are remote first. All of our team members work across the globe at any time of the day. We totally support work-life-business harmony BUT we also really value in-person meetings and workshop benefits -Let us know if we can organise one for your team today!      

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Get in touch with us today.