What is a marketing funnel? In simple terms, a marketing funnel can be described as the journey and steps clients take with your business. Try and visualize the funnel you have created for your business. The top of your funnel is where you pour your marketing efforts and emphasize all your attention. Clients who trust your message and are committed to your business flow out from underneath your funnel. The middle of your funnel is usually filled with leaks and holes. Between the top and the bottom of your funnel, most potential clients tend to filter out. Why is this? This tends to happen as there is usually a mismatch between individuals and your company or there is a simple disconnect between your message and how it is interpreted. 

How can you improve or fix your funnel? Well, your business should consider building a marketing ecosystem and implement a more holistic approach rather than building a basic funnel for your business. The marketing industry is dynamic and many industries have trouble keeping up in this ever changing environment. The various mechanisms used in digital marketing do not follow the same pattern every time and there is no one size fits all approach that can ensure success. This is why it is important to consider building a marketing ecosystem where all the digital components integrate with one another, building and generating energy and interest off the back of each other in a way that makes sense to your audience and builds consistency. There are three broad categories to consider for your ecosystem, these include generating traffic, lead generation and sales conversion. Below are some reasons why you should consider creating and implementing a marketing ecosystem for your business:

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Generating Traffic

Blogs‍

Businesses that blog generate between 67% - 88% more leads per month than businesses who do not.  Businesses who implement blogging as part of their digital marketing strategy also increase their inbound links by 97%.

Social Media‍

Networking platforms and social media have proven to increase your client lead rate by 77%.

SEO‍

It is estimated that 61% of global internet users will use search engines in order to conduct research on your business prior to actually engaging with you.

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Lead Generation

Email Marketing‍

Implementing an email marketing strategy with content that is relevant and informative can improve your client conversion rate by up to 50%.

Landing Page & CTA’s‍

Businesses who implement landing pages generate more leads than businesses who do not utilize these tools. The more landing pages your business creates, the greater the lead generation! Businesses who have 30 or more landing pages increase their lead generation rate 7 times more than businesses with 10 or less. 

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Sales Conversion

Lead Nurturing

‍Businesses who focus on lead nurturing generate up to 50% more sales whilst reducing their outgoing advertising costs by at least 33%. Individuals who have been nurtured also tend to trust your business more which in turn leads to larger purchases and an increase in client loyalty.